Performance-based DEM campaigns: new US database
2013 will bring some great news for all businesses interested in performance-based DEM campaigns.
Webperformance has acquired a new email database in some US states. More precisely, it has acquired 150.000 opt-in contacts in Virginia, Florida and New Jersey. They are categorised as “wine drinkers” or, in any case, as people interested in the wine industry. The first DEM addressed to these contacts recorded excellent results.