Matrimonio.com is a website dedicated to marrying couples and newlyweds. It provides many useful tools to prepare for “the big day” without surprises and most of all stress-freely. In Italy, it reaches more than 1.000.000 monthly users.
Matrimonio.com trusted Webperformance for reaching new users potentially interested to its services.
We opted for a Direct Email Marketing and a performance Facebook campaign, both targeted to B2C audiences.
To maximize Matrimonio.com services and to reach better results, we also took care of copy and art production both for Email and Facebook ads.
And, with great satisfaction, users reaction is pretty good: campaign is registering an above the average conversion rate.
Matrimonio.com is very appreciated by users: it offers free quotations and appointments without obligation from the best companies of user’s district or region, for a total of 30.000 suppliers of bridal and groom dresses, invitations, flowers, automobile, photographers, reception and music bands.
It offers also various free tools for a flawless and detailed planning: organizer, tables and participants management, budget management and a dedicated community.
This one is the biggest “just married” web community, where users can share their experiences and useful advices.