New performance-based campaign: Italian Art Café
Performance-based advertising. New client: Italian Art Café
Last month, we took care of the graphic development and the launch of a performance-based campaign for the new brand Italian Art Café.
The purpose was to increase sales and boost the brand awareness on the Italian and German market.
With this end in view, we have created an ad-hoc special offer: a professional coffee-machine at only 49,90 euros instead of 99 euros. The price was inclusive of 200 capsules and shipping charges.
The channels we used were DEM with a dedicated landing page, AdWords and Facebook.
The campaign recorded very positive results, as users showed a great interest in such a useful and advantageous offer.