New performance-based campaign for the Trentino-based business Lucia Maria Melchiori, selling biological products
This month we have launched an online campaign dedicated to a selection of biological apple-based products from the range of the Trentino-based business Lucia Maria Melchiori, headquartered in the Non Valley.
The promotion “Selezione Vita Bio” involves a discounted selection of biological and certified drinks and seasonings typical of the Trentino Alto Adige/Südtirol region: juices, squeezes, cider, syrup, Hugo cocktail, sparkling wine, balsamic vinegar. Natural, fresh and wholesome products, characterised by a strong flavour and mainly targeted at women/mothers.
Our performance-based campaign aims at the acquisition of new customers. It is remunerated on a pay-per-sale basis, i.e. according to the number of generated sales.
As well as the above-mentioned discount on the “Selezione Vita Bio”, our online strategy also promotes a discount on the second product purchased. As an added incentive, two items are given as a free gift.
The means involved in the campaign are a DEM message and an ad-hoc landing page, complemented by a keyword advertising campaign on the main search engines.