Bolaffi: new performance-based campaigns
New performance-based campaigns for Bolaffi
Bolaffi, the most famous Italian brand in the field of coin and stamp collecting has entrusted Webperformance with the launch of new online campaigns targeting the Italian market.
Two items are being advertised: the precious golden coin dedicated to Pope Benedict and the silver coin remembering two great personalities of the Catholic Church, Pope Wojtyla and Mother Teresa.
These performance-based, cost-per-action campaigns are remunerated according to the number of produced sales. The involved channels are DEM and Google Adwords.