Webperformance entrusted with the management of Drugstore.it’s online advertising budget
Drugstore.it is a new online shop, featuring many special offers on over 2.000 products for personal, animal and children care and for housecleaning.
Webperformance was tasked with the graphical realisation of the project, while the creation of the e-commerce platform was entrusted to Sevenlike.
Our agency was also in charge of the online advertising launch, and was entrusted with the management of the whole 2013 advertising budget, which amounts to over 200.000 euros.
DEM and landing pages dedicated to ad hoc offers were among the first online communication strategies, and recorded excellent results: a 5 euro discount for the new subscribers, My bag kit dedicated to women and My Ego kit, featuring the innovative electronic cigarettes.