New service – Pre-roll video banner ads on a real-time bidding basis
From September on, Webperformance’s customers can purchase display ads and pre-roll videos on a real-time bidding basis: this buying method involves the same mechanisms as auctions.
This is made possible by a new, dedicated platform, which works very much like real-time bidding platforms for banner campaigns and enables the selection of the geographic target, the devices and the timing.
Video banner pre-roll campaigns can also be targeted at the audience type which best matches the customer’s features, as to maximise return on investment. Facebook and Youtube are among the main publishers.