News! Launch campaign for Vivesto.it
We recently welcomed among our customers Vivesto.it, a new online shop selling competitively-priced menswear. On the occasion of the launch campaign, clothes are sold at a loss, with free shipping and return.
On March 20th, we started a performance-based direct-email-marketing campaign for the purposes of the launch of Vivesto.it: at this stage, we are testing it on a CPC basis, which is meant to turn into a CPS basis in the future.
The selected target is made of male and female users from all over the country. To boost sales, a touch screen glove for smartphones and tablets is given as a gift to all those who make their first purchase within April 15th, without any minimum expense threshold.
By virtue of the excellent usability of the website Vivesto.it, of the extremely competitive prices and of the marketing strategy that we have adopted, we expect this campaign to record a good conversion rate.