DEM performance-based campaign for MoneyFarm
MoneyFarm, the only online financial counseling society in Italy, entrusted us with the online launch of its service, which provides users with simple, clear and quick advice on investments on a customised basis.
This innovative and revolutionary approach on the saving market also represents an excellent alternative to the traditional investment systems and to certificates of deposit.
The company’s web marketing purpose was to attract new potential customers. To advertise the service on the Internet, we have launched a DEM performance-based campaign targeted at a B2C and a B2B audience.
Users clicking on the DEM message were redirected to a page where they were invited to fill out a registration form and try the service for free.
The users’ response was very positive.