Casa Futura: the launch campaign
During the month of January, we have been dealing with the launch of the new real estate website Casafutura.info, dedicated to an architectural project of 8 flats, which combine advanced design and state-of-the art technology.
The exclusive setting is that of the ancient village of San Pietro di Abbiategrasso, just outside Milan.
For this website, we have realised a geolocalised DEM campaign, targeted at a high-spending audience. Messages invited people to find out more about the Casa Futura project by simply clicking on a link which redirected them to a dedicated landing page. Here, they could find further information, download the PDF of the project or fill out a form to be contacted without any obligation. The campaign recorded good results.
Simultaneously, we have launched a Keyword Advertising campaign on Google AdWords, which will last throughout the whole month of February. The SEM activities recorded good results as well.