Last week we launched a Real Time Bidding banner campaign to promote WebSite X5.
WebSite X5 it’s the latest solution from Incomedia, a company specialized in web and mobile software production and distribution for consumer, business and educational users. WebSite X5 allows to any user, expert or beginner, to build autonomously websites, blog and e-commerce.
The banner campaign is targeted to the DACH market (Germany, Austria and Switzerland) and will last for 3 months.
Being a remarketing campaign, in addition to the generic banner to promote the free download of the software, being viewed by all users, we are displaying also banners with specific messages only to users already interested in WebSite X5.
To be more detailed, users who already downloaded the software get an incentive in registration and who put the item in the chart but did not completed the transaction, will be invited to finalize it.
The banner campaign is in Real Time Bidding with a CPM remuneration.