News! Masthead banner standard


New display format: Masthead banner.

Webperformance network websites just started offering a new format with a banner size of 970×250 pxs.


The Masthead/IAB Billboard drives advertisers a great visibility for their display campaigns. It’s one of the so called IAB Rising Stars, banners wider than traditional sizes, bringing full rich media integration and excellent brand awareness opportunities.

Creativity could be produced in Flash or HTML5, displaying animation, video and CTAs. More technical information could be found at this link to the IAB guide.

Planning Masthead banners on the Webperformance network of sites could be accessed easely through RTB channel Private Deals.

Contact us for more information on the websites and rates.