25/03/2013
Real Time Bidding allows you to attract traffic to your pre-roll videos at competitive prices
Real Time Bidding, a purchase system of quality advertising spaces at competitive prices, is now available not only for banner ads, but also for video banner ads.
The mechanism is the same: the websites recording unsold advertising spaces can put them up for sale on the Real Time Bidding platform and we can purchase them, attending real-time auctions and obtaining impressions at reasonable prices.
This purchase method offers further advantages: the websites owning these advertising spaces belong to big editorial groups, which will allow you to target your audience.
Finally, you can choose between two compensation methods: the classic CPM or the CPV. If you choose to pay on a CPV basis, you will only be charged for views lasting for at least 80% of the whole duration of the video.