The new Slider banner ad increases the visibility of your display campaigns
It is called Slider and ensures higher visibility to your display campaigns: it is the new banner ad typology launched by Webperformance on its own network’s websites.
It is a common 160×600 above-the-fold banner ad: this means that it appears on the upper area of the webpage. Its peculiarity, though, lies in the use of the side area of the page, which is normally not exploited. Therefore, the banner ad is not invasive, as it does not cover the actual content of the page. Moreover, Slider follows the users as they scroll up and down through the page.