New RTB customer: PhotoSì
Real Time Bidding: PhotoSì joins the list of our customers
Last November, we launched a new Real Time Bidding display campaign for the portal Miofotografo.it.
The website provides a wide range of services, including the printing of digital pictures, posters and collage posters, photobooks, cards, photo calendars and much more. Users are mainly female.
Our campaign was aimed at launching the photobook PhotoSì service, which allows users to create an actual book with their own pictures. The photobook can then be printed and given as a present. In particular, our purpose was to reinforce the brand and attract more visitors to the website.
For the promotion of the photobook we used different banner formats, that redirected to an ad hoc landing page featuring restricted offers. As main channels, instead, we selected portals targeted at women and travel premium websites.
The planning lasted for the whole month of November, recording good results.