Gross Rating Point Evaluation on real time bidding display campaigns
The Real time bidding platform (enabling to buy display traffic at reduced prices by auctioning) has been recently integrated with the OCR Nielsen index.
The Nielsen OCR (Online Campaign Ratings) index estimates the audience reached by an advertising campaign and helps in understanding the actually reached target.
From this index, it can be obtained the GRP (Gross Rating Point), the campaign penetration into the defined target, in terms of targeted audience percentage reached and impressions.
This means that now it’s possible to evaluate the GRP also for each real time bidding display campaign, filtering reference results for gender, age and country (market).
A very useful news to evaluate even more accurately display campaign of our clients.