Web performance marketing guide

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Some of the aspects addressed by the guide:

  • Web Performance Marketing: what it is, how it works, and why you need it
  • Pre-requisites (technical, marketing and commercial) for launching a campaign
  • Risk/opportunity analyses, preparing and planning a campaign
  • Metrics and other instruments for gauging performance
  • How to spot a reliable provider of high-performance services
  • Legal aspects Successful implementations

Executive summary

Are the excessive costs/disappointing results of online advertising getting you down?

Web Performance Marketing is an innovative and effective solution that allows you to pay for your online advertising campaigns in terms of the results achieved (sales, requests for information/quote, downloads, other user actions). And there are no set-up or activation costs.

Our guide offers theoretical and practical information on how to use performance-based advertising models to extract maximum yield from your online advertising campaigns.