Real-time bidding guide

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Some of the aspects addressed by the guide:

  • What is Real-Time Bidding and how does it work?
  • Technical requirements
  • Benefits: targeting and retargeting
  • Pre-roll videos in Real-Time Bidding
  • Planning a campaign
  • How to choose the right partner for Real-Time Bidding
  • Successful implementations

Executive summary

Securing quality display space for your campaign can be difficult on account of the high costs.

Real-time bidding is an innovative system that unlocks access to premium sites at extremely competitive prices. Every day, advertising space on websites all over the world goes unsold. With RTB, this space can be put up for auction. Advertisers looking to place an ad can bid for the space in real time – at affordable rates.

This guide explains how Real-Time Bidding works, taking a number of case studies as illustrations. It also contains useful advice on how your business can invest more profitably in online advertising.

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