Lead nurturing guide

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Currently this ebook is in italian language only.

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Some of the aspects addressed by the guide:

Our Lead Nurturing guide provides a solid theoretical and practical grounding in lead nurturing and advice on how to implement a successful lead nurturing strategy.

  • Definition of lead nurturing; the benefits
  • Deploying a lead nurturing strategy (objectives, target audience, content, timing, monitoring, testing)
  • Types of campaign
  • Worksheets
  • Best practices
  • Template for calculating potential ROI
  • The leading marketing automation software tools

Executive summary

You may have leads, but that doesn’t mean they’re ready to make a purchase. And converting them into clients can be a long, difficult, and costly process.

That’s where lead nurturing comes in. How does it work? By building a lasting relationship of trust with your leads via automated newsletters with high-value, personalized content. Which allows you to guide them through every stage in the purchase process until they’re finally sales-ready.