The way we use the web is constantly changing. These days, it’s no longer merely a question of being online. We act and make decisions and buy things online. In short, we live online. Living means needing, and needing means wanting: to do – and visit – and get to know – and see – and buy.
Most of these needs can be met via the web itself. But when it comes to selling, sometimes we need to attract consumers to a bricks-and-mortar store.
The user, the omnichannel concept, the technology, the opportunity to purchase. In-depth knowledge of these aspects allows retailers to devise efficient strategies for bringing consumers to their physical points of sale.