ASO white paper
Guide to App Store Optimization

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Please fill out the form below to request a copy of our App Store Optimization white paper.
Currently this ebook is in italian language only.

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Some of the aspects addressed by the white paper:

  • How users find out about an app and what makes them search for and download it
  • Impact of pay per download campaigns on the ranking of your app
  • Selecting keywords and their value in terms of relevance, popularity and competition
  • On-page and off-page factors influencing your app’s ranking
  • App indexing: how to improve frequency of use and reduce the discard rate

Executive summary

According to a survey by Tune, 67% of respondents said they discovered the last app they downloaded via an in-store search.

If you’re looking to launch and promote a new app, therefore, it’s essential you know how to improve your ranking in App Store and Google Play search listings.

With our App Store Optimization white paper, you’ll find out which factors affect your app’s ranking and how to tweak these factors for more relevant results.