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Currently this ebook is in italian language only.
What is brand awareness? The correlation between brand awareness and revenue How brand awareness is measured How to improve brand awareness ABA and forecasting models
We live in a data-saturated world where every marketing activity can be measured using precision metrics. Yet one factor that’s decisive for the revenue of a business is often ignored: brand awareness.
This guide examines the importance of brand awareness to the achievement of a business’s objectives – an aspect that’s as important in the digital as the “real” world – and demonstrates the close links between the awareness of a brand and its online performance.
It’s also a valuable aid to marketing executives looking for the best tools, strategies and orientations for measuring and enhancing brand popularity.