ABA guide

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Currently this ebook is in italian language only.

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Some of the aspects addressed by the guide:

What is brand awareness? The correlation between brand awareness and revenue How brand awareness is measured How to improve brand awareness ABA and forecasting models

Executive summary

We live in a data-saturated world where every marketing activity can be measured using precision metrics. Yet one factor that’s decisive for the revenue of a business is often ignored: brand awareness.

This guide examines the importance of brand awareness to the achievement of a business’s objectives – an aspect that’s as important in the digital as the “real” world – and demonstrates the close links between the awareness of a brand and its online performance.

It’s also a valuable aid to marketing executives looking for the best tools, strategies and orientations for measuring and enhancing brand popularity.