Domain Authority

Stileo: A showcase dedicated to fashion and design that allows users to compare prices and products of different e-commerce and permits brands to improve their awareness by reaching a new audience interested in the sector.

Needs: To increase the Domain Authority, in order to improve the organic positioning and oversee the SERP massively.

KPI’s: Domain Authority, Visibility Index, Referral Sessions, New Users.

Market: Italy.

What we did: We ran a Digital PR campaign that involved hundreds of fashion blogs and magazines related to the world of fashion and design. The activity was not limited to scouting and negotiating with publishers, we also took care of the drafting of optimized content and the constant monitoring of the visibility of the domain.