Drive to Store
How did we persuade consumers to make the leap from digital to physical and actually visit a store? With an omnichannel strategy combining online and offline approaches, with each advertising channel linked to a specific promotion. The whole campaign was based on geotargeting and proximity marketing techniques.
All these approaches converge at the point of sale, allowing us to review the various promotions and providing us with relevant data such as effective sales revenue, average basket, and number of sales generated.