Industry: Big Organized Distribution - Household appliances
Objective: launching the blog Serious About Food and promoting the e-commerce to achieve visibility and brand awareness, but also to increase the number sales and newsletter subscribers.
Real Time Bidding: campaign display on the cooking sites of the Real Time Bidding circuit of Webperformance.
Examples of sites used:
SEM e SMM: Campaigns paid by PPC
Tools: Keyword Advertising, Google Shopping, Facebook and RTB display.
Markets and targets: Italy, Germany, France, UK.
Total duration: from 2013 to date, with positive growth trend in organic terms (+20-25% a year).