CUSTOMER:
KITCHENAID
Industry: Big Organized Distribution - Household appliances
Customer: Kitchenaid
Objective: launching the blog Serious About Food and promoting the e-commerce to achieve visibility and brand awareness, but also to increase the number sales and newsletter subscribers.
Strategy
Real Time Bidding: campaign display on the cooking sites of the Real Time Bidding circuit of Webperformance.
Examples of sites used:
- www.allrecipes.co.uk
- www.cuisineaz.com
- www.bbcgoodfood.com
- www.giallozafferano.it
- www.buonissimo.org
- www.ptitchef.com
- www.frag-mutti.de
- www.usakulinarisch.de
SEM e SMM: Campaigns paid by PPC
Tools: Keyword Advertising, Google Shopping, Facebook and RTB display.
SEO
Markets and targets: Italy, Germany, France, UK.
Total duration: from 2013 to date, with positive growth trend in organic terms (+20-25% a year).
CUSTOMER:
NEXIVE
Industry: Logistics and Supply Chain
Customer: Nexive
Objective: acquiring new prospects interested in the Complete System, Simple Recommendation, Certain Formula and Multi-formula services.
Strategy
Real Time Bidding: display campaign in Real Time Bidding. Examples of sites used:
- www.milanofinanza.it
- www.ebay.it
- www.corriere.it
- www.bakeka.it
- www.soldielavoro.it
- www.subito.it
SEM: campaign to promote services with an ad hoc landing page paid by PPC.
Tools: Keyword Advertising, LinkedIn and Web Content Marketing.
DEM: email marketing campaign paid by a CPM on a generic b2c target.
Markets and targets: B2B Italy.
Total duration: from June 2012 to December 2014.
CUSTOMER:
VODAFONE
Industry: Telecommunications.
Customer: Vodafone.
Objective: request of information and activation of new ADSL customers.
Strategy
Display & Real Time Bidding: campaign display paid by a CPM on the Webperformance network and in Real Time Bidding.
DEM: email marketing campaign paid by a PPC on Italian databases.
Markets and targets: b2c target.
Total duration: from April 2013 to date.
CUSTOMER:
UNICREDIT
Industry: Banking
Customer: Unicredit
Objective: request for appointments at the agency for loans, express credit, Flexia credit card, My Genius bank account.
Strategy: Pay Per Lead campaign paid according to the number of appointments made at the agency.
Tools: DEM.
Markets and targets: Italy. Potential users interested in the service.
Duration: from March to May 2014, from February 2015 to date.
CUSTOMER:
ZURICH
Industry: Insurance
Customer: Zurich Insurance
Objective: generating visits to the landing page.
Strategy: PPC campaign on the Webperformance network.
Mercati e target: Italy, b2c users between 18-50 years of age.
Durata: 3 months from October 2014
CUSTOMER:
SCHÄR
Industry: Food & beverage
Customer: Schär
Objective: increasing the number of subscribers to the Schär Club and using the Facebook fan base.
Strategy: campaign to promote the website and Facebook page, paid by PPC.
Tools: Keyword Advertising, Remarketing Display, Facebook.
Markets and targets: Italy, France, Spain, Germany, The Netherlands, Belgium, Eastern Europe and Scandinavia.
Duration: from May 2011 to date.
CUSTOMER:
GE CAPITAL
Industry: Financial services, Leasing of capital goods and car rentals.
Customer: GE Capital.
Objective: online optimization of the new website, improving visibility on the search engines and increasing organic traffic.
Markets and targets: optimization of the website for the search engines on the Italian market.
Results:
- 70% increase in organic traffic compared to the previous year.
- Visibility on the first page with strategically relevant keywords for GE Capital's business.
Duration: one year.
